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The innovation of Tinder was the swipe—the flick of a finger on a picture, no more elaborate profiles necessary and no more fear of rejection; users only know whether they’ve been approved, never when they’ve been discarded. Hinge, which allows for more information about a match’s circle of friends through Facebook, and Happn, which enables G. It’s telling that swiping has been jocularly incorporated into advertisements for various products, a nod to the notion that, online, the act of choosing consumer brands and sex partners has become interchangeable.“It’s instant gratification,” says Jason, 26, a Brooklyn photographer, “and a validation of your own attractiveness by just, like, swiping your thumb on an app.You see some pretty girl and you swipe and it’s, like, oh, she thinks you’re attractive too, so it’s really addicting, and you just find yourself mindlessly doing it.” “Sex has become so easy,” says John, 26, a marketing executive in New York.“The first was around 10,000 to 15,000 years ago, in the agricultural revolution, when we became less migratory and more settled,” leading to the establishment of marriage as a cultural contract.“And the second major transition is with the rise of the Internet.”People used to meet their partners through proximity, through family and friends, but now Internet meeting is surpassing every other form.They are Dan, Alex, and Marty, budding investment bankers at the same financial firm, which recruited Alex and Marty straight from an Ivy League campus.
” he asks lightly.‘I call it the Dating Apocalypse,” says a woman in New York, aged 29.In fact, they can remember whom Alex has slept with in the past week more readily than he can.“Brittany, Morgan, Amber,” Marty says, counting on his fingers. Alex, his friends agree, is a Tinder King, a young man of such deft “text game”—“That’s the ability to actually convince someone to do something over text,” Marty explains—that he is able to entice young women into his bed on the basis of a few text exchanges, while letting them know up front he is not interested in having a relationship.“How does he ”But Marty, who prefers Hinge to Tinder (“Hinge is my thing”), is no slouch at “racking up girls.” He says he’s slept with 30 to 40 women in the last year: “I sort of play that I could be a boyfriend kind of guy,” in order to win them over, “but then they start wanting me to more …and I just don’t.”“Dude, that’s not cool,” Alex chides in his warm way.If I were ever in a court of law I could point to the transcript.” But something about the whole scenario seems to bother him, despite all his mild-mannered bravado.“I think to an extent it is, like, sinister,” he says, “ ‘cause I know that the average girl will think that there’s a chance that she can turn the tables.
It’s a balmy night in Manhattan’s financial district, and at a sports bar called Stout, everyone is Tindering.